January 25, 2010

Introduction to The World is a Text- First Reading

To be honest the first reading was kind of boring and hard to get through at times. Some of the topics covered I thought were kind of pointless to talk about like the geico case study. I mean I understood what they were talking about and how big of an impact the company has made with all of its commercials but I mean the whole time I was reading it I just realized how much I hate geico commercials. Most of them are so very stupid these days and it just makes me want to cry. The gecko was an original idea and I suppose it still is but I honestly it just annoys me at this point. The same goes for the cavemen and the stack of money with the two eyes, oh man that's the worst; it gets me every time. I guess I'm not really in the target market for which geico is trying to sell its products to because I am not looking for any kind of insurance so to me it is just a pointless commercial that I have to get through before I can get back to my preferred programming. It is also very annoying how often they play their commercials, however the number of commercials and the different types shows that they are working because they are making money to keep making new ones. The geico thing kind of distracted me throughout the rest of the reading because I was just annoyed haha. I found the topic of semiotics interesting in the beginning of the reading however. 
Semiotics is the study of signs and through the reading the topic of signs and reading and interpreting signs kept coming up, especially analyzing them as text. The book was talking about how Starbuck's has signs everywhere with using certain types of things in their stores to evoke a certain emotion in its customers. The Earth tones coupled with the art and lighting give the coffee shop a certain high class boutique kind of look to it. Everything about Starbuck's is a sign that is meant to be evidence of sophistication or class. These signs effect people more on a subconscious level in which they do not full out realize what the store is trying to show but the message gets across and the signs work much like a stop sign works. 
Overall the reading made some good points but parts of it were unnecessary and distracting. I hope that the next reading is a little more lively and the very words fly off the page and pounce my eyes drawing me closer and closer into the page until I myself am one with the words allowing me to dance freely around the letters and let the paragraphs invade my mind........or maybe not. hahahahahah =) LATER!
-Bluey

No comments:

Post a Comment